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| Andy Crestodina (Orbit Media studios photo) |
And the reaction's the same from everyone I know who's heard him.
Part of what makes Andy so compelling is his generosity of spirit. His eagerness to share ideas, tips and what others might consider secrets is contagious.
After hearing him Thursday at the American Marketing Association in Chicago, I walked away with a long list of things to check out and things to remember.
In the spirit of Andy, here are just a few:
Things to check out
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| Rapportive |
- The Rapportive plugin: Gives you intel on -- and social media connections to -- correspondents right in your Gmail window.
- Answerthepublic.com: Enter a subject and get content idea suggestions in seconds.
- Followerwonk.com: Dig deeper into Twitter analytics.
- What journalists can teach content marketers.
- Talkwalker alerts: Free alternative to Google Alerts, which have become sluggish.
- Create or join a mastermind group.
- Buzzsumo: Analyze what content performs best for any topic or competitor.
- Sprout Social’s streamlined tool for resizing images to fit social media platforms.
Things to remember
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| My post for the Orbit Media blog |
- Feel free to double-post content, but don't publish all at once. Designate one occurrence as the original and link to it from subsequent repostings (as I did with my contribution to the Orbit Media blog on creating podcasts -- later reposting it to this blog).
- Email signup boxes are essentially important. (Note to self: Spiff yours up.)
- Be more proactive in connecting with anyone through social media. (Tip: Don’t forget apps like Spotify. Sure, go ahead and link with me there. I'm not ashamed of my taste in music, even though my kids ridicule it. Which is their responsibility, of course.)
- When someone shares or comments on your work in one channel (Facebook, for instance), thank them through another channel (LinkedIn or Twitter, for instance) to strengthen your social media connection.
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